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There are a number of different types of query you can run at Google, and each one offers valuable information to SEOs. Each type of query is run by prefacing your query with a “search operator”. You may have seen them before, things like allinanchor, allintext etc, but what do these operators actually do, and how can you use them?

To use any of these operators, simply go to Google, enter the operator, and then your search query. Let’s look at them. We will look at a few this week, and then cover the rest next week.

1. allinanchor:
This operator will return pages that have the search phrase in links pointing to the page.

e.g. type this into Google: allinanchor: dental insurance

This query will return web pages that have inbound links using the phrase “dental insurance” in the link. The pages at the top of the results have the most inbound links with that link text.

Now, just for fun, search Google for dental insurance, and compare the results to those returned using the allinanchor operator. Do you notice how similar the results are? That shows the important Google places on inbound link text. The ones with the most inbound links using a given phrase, generally rank best for that phrase.

2. allintext:
This operator will return only those pages that have all of the words in the phrase in the text of the page.

e.g. allintext: dental insurance

Returns only those pages that have the words dental AND insurance on the page. Again, you’ll see similar results if you search Google for dental insurance, which is a good indicator of the importance of getting your words on the page.

3. allintitle:
This operator returns only those pages that have the search terms in the title of the page.

e.g. allintitle: dental insurance

Returns only those pages that have the words dental AND insurance in the title.

4. allinurl:
This operator returns only those pages that have the phrase words in the URL of the page.

e.g. allinurl: dental insurance

Returns only those pages that have the words dental AND insurance in the page URL. If you run this query at Google, you can spot the words in the URL as Google makes these words bold.

Andy Williams is author of a free affiliate training manual called Creating Fat Affiliate Sites, that takes absolute beginners through the processes of building affiliate websites”